Welcome to Noel Asmar Uniforms a Division of Noel Asmar

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Noel Asmar
President CEO


Noel Asmar has an uncanny cleverness that leaves most people saying why didn’t I think of that. The designer and founder of Noel Asmar group of companies has a way of seeing the norm and adding sophisticated yet seemingly simple design elements to it to make it more efficient and stylish. Her passion to have everyone live life full has led her to the hotel, spa and equestrian worlds where she has designed uniforms, clothes, pedicure bowls and more allowing people who share these passions to enjoy them even more. There’s a hidden sensuality about the garments and products. A sensuality slightly raw and visceral, yet ever so elegant.

Noel Asmar makes the norm different. The everyday is magically transformed to something more efficient and effortless. She re-transcribes the everyday that speaks to all of us, resonates with our imagination, awakens our senses.
The highly social and loving Asmar believes in creating a beautiful life for others. In both the company and products, there is an underlying sense of modesty that leaves others’ successes in the spotlight.

Currently Noel Asmar divisions include Uniforms, Resort wear, Fitness, Asmar Equestrian, Bowls and Accessories.


To remain an intuitive, design driven company that delivers stylish, innovative solutions that make today’s lifestyle effortless. We are committed to a  high level of integrity and are passionate about growing strong, positive relationships with employees, customers, and business partners.


Yes. For properties seeking custom design services we will offer a free consultation to both understand your unique needs and offer some insight into how we can bring your vision to life. Our attention to detail paired with our boutique-style customer service is the reason why some of the world’s most renowned hospitality brands turn to Noel Asmar Uniforms. We take the time to understand your brand, your people and your vision for your “look”, and we strive to offer a cost effective combination of custom designs and styles we stock to make ordering and re-ordering efficient. Our short lead times provide our clients with immediate service capabilities. Read more about our Custom Design services.


Our open "no-minimums for our in-stock collections" policy, allows us the pleasure of servicing properties both small and large along with the individual practitioners. Noel Asmar Uniforms currently services an elite portfolio of hotel & spa groups. Four Seasons, Ritz Carlton, Fairmont, Mandarin Oriental, Rosewood, Canyon Ranch, Red Door Spas, CityCenter – Las Vegas, Bellagio are some of the businesses we service.


We focus on the Four F's:  FASHION, FIT, FUNCTION and FABULOUS customer service — you and your staff will love how you look and feel in our uniforms and we make it easy to do business with us!

  • Orders are shipped quickly — in stock items ship out within 48 hours. No minimums on in-stock collections.
  • Quick lead times on custom design and larger orders.
  • Noel Asmar Uniforms' fabrics out-perform the industry norm. Durable fabrics retain their color and shape after repeated washing. Quality that directly translates into cost savings for your property. Our fabrics and finished garments go through rigorous testing by independent commercial laundering facilities to ensure our garments are durable – our fine suiting has been reported to successfully endure over 100 washes.
  • We design, manufacture and distribute our own collections to ensure our garment quality and our customer service is consistent.
  • We drop ship worldwide.
  • We have experienced uniform experts answering incoming customer service calls and inquiries and we offer dedicated account managers.


Noel Asmar is an award winning designer having recently won innovation awards and nominations in Europe and voted The Best Spa Uniform Design / Manufacturer for the past six consecutive years by American Spa Magazine.